"All the studies found exactly the same thing: if the original dodgy fact fits with your prejudices, a correction only reinforces these even more. If your goal is to move opinion, then this depressing finding suggests that smears work, and what’s more, corrections don’t challenge them much: because for people who already agree with you, it only make them agree even more."
in reference to:"A new experiment published this month in the journal “Political Behaviour”"
- http://www.badscience.net/2010/05/evidence-based-smear-campaigns/ (view on Google Sidewiki)
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