Saturday, May 1, 2010

Evidence based smear campaigns

"All the studies found exactly the same thing: if the original dodgy fact fits with your prejudices, a correction only reinforces these even more. If your goal is to move opinion, then this depressing finding suggests that smears work, and what’s more, corrections don’t challenge them much: because for people who already agree with you, it only make them agree even more."

in reference to:

"A new experiment published this month in the journal “Political Behaviour”"
- (view on Google Sidewiki)

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