Monday, March 29, 2010

Gattung admits Telcos not being straight

"Think about pricing. What has every telco in the world done in the past? It's used confusion as its chief marketing tool. And that's fine," said Gattung in a speech recorded on March 20.

"You could argue that that's how all of us keep calling prices up and get those revenues, high-margin businesses, keep them going for a lot longer than would have been the case.

"But at some level, whether they consciously articulate or not, customers know that's what the game has been. They know we're not being straight up."

Is this in the book?

in reference to:

""We must re-engage with the hearts and minds of ordinary New Zealanders ... If there's anything I really have not done as well as I really wanted to in the last five years, it would be that.""
- Gattung admits Telcos not being straight - Technology - NZ Herald News (view on Google Sidewiki)

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