"LAS VEGAS- Oscar-winning director James Cameron says the key to combating digital piracy in the movie industry is to use technology to create an experience that is unmatched anywhere other than the theater.
While "Avatar," Cameron's blockbuster 3D-film, has made more money than any other movie in history topping $2.6 billion at the box office worldwide, it is also the most pirated movie. This is despite the fact that the movie was shot in bandwidth hungry high-definition 3D video and is more than three hours long, which should make it harder to distribute via the Net. Cameron joked his next movie would be five hours long.
"In film we have definitely felt threatened by piracy," he said. "We saw the music industry crash and burn in its efforts to stop it. But with G4 (I think he meant 4G wireless) and Moore's Law, you can't fight it."
Though there was considerable DRM on the digital distribution of Avatar, even to the extent of delaying a preview in Germany. It's also ironic to me that copyright is claimed to drive innovation and yet here's Cameron saying it's "piracy" (AKA infringement) that is the key...
"James Cameron: Innovation trumps digital piracy"
- James Cameron: Innovation trumps digital piracy | CTIA 2010 - CNET Reviews (view on Google Sidewiki)