"But actually I care less about the right thing to do now than I care about the only thing to do in the future. That’s to build out the Net as a basic utility. Not as a secondary (or tertiary) service of phone and cable companies.
I know that’s not how it is now, and that’s not how it’s gong to be for awhile. Right now the Net is still seen as gravy rather than as meat. But this will change. Count on it. And count on more money being made on the transition than on maintaining today’s defaults. Also count on it all going faster if we can also handle our own end of it, in our own homes and neighborhoods.
Companies betting on the free and ubiquitous Internet of the future have the best chance of winning in the long run. They just won’t win by continuing to monetize the Net on the pay toilet model. "
"it would make far more sense just to bake the service into those price and let the guests use the Net for free, just like they use water, bedding and electricity."
- Doc Searls Weblog · Progress (view on Google Sidewiki)